by Kathy Ide
1. Rambling (or Missing) Introductions
Most new authors spend too much time talking about themselves (their background, credentials, or personal experiences) and/or explaining why or how they wrote this book. Your reader will lose interest if you don’t get to the “real” information as soon as possible. (On the other hand, don’t skip this part entirely. The Introduction should let your readers know what this book is about, who you are and why you’re qualified to write on the subject, and what they can get out of reading the book.)
2. Explaining “Why” but not “How”
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