Publicity is the art of telling the world about you and your book. We recently received a few questions about publicity via the green button you see in the right hand column of our blog (yes, it really works).
1.) When should a writer hire a publicist? I think an author should wait to see what their publisher will provide in this area. If you do hire a publicist make sure they coordinate with your publisher so as to not duplicate efforts. (Don’t aggravate your local TV station with multiple PR contacts.)